Troogle

Google Knows What You’re Thinking

Posted in Background, Blogs, Technics by whuup on April 27, 2009

“Search engines use GET because you can bookmark the search, link the search, and pass data inside the link. However, your search terms end up on the same line as your IP address in standard web logs all over the world with the GET method. This is “referrer” information, which is available to the distant webmaster every time you click on a link from a search results page. The webmaster knows that someone at your IP address accessed his page, and also knows what you were thinking from your search terms”.

And it is from 2002, think about what Google improved at this point… Mr Brandt is quite a long time doing good things, isn’t he?

Hackers poison PCs that Google “March Madness”

Posted in General, News, Technics by henrydewaag on March 18, 2009

Cybercriminals have begun poisoning Google search results to misdirect sports fans looking to participate in March Madness festivities, security firms say. Websense has found poisoned “search engine optimization” results mixed in with legit results for Google searches on “March Madness schedule,” “March Madness brackets,” and “2009 NCAA bracket predictions.”

This story explains how poisoned SEO results can re-direct your browser to a website serving up all sorts of malicious programs. SEO attacks have become very popular with cyber gangs who specialize in redirecting you to online pitches to buy worthless antispyware subsctiptions for $50. Most often the bad guys will also turn your PC into an obedient bot, and steal all of your sensitive data.

“Cybercriminals specifically take advantage of events like March Madness, because they know consumers are actively looking for brackets to download, the best teams to fill in and pools to participate in,” said Carol Carpenter, vice president of consumer marketing for Trend Micro. “These crooks are smart and know what people are searching for throughout the year. We advise all consumers that they should always keep their anti-virus software protection up-to-date to prevent all infections.”

Good advice. But keeping your antivirus subcription current won’t fully protect you. The bad guys have gotten very good at staying one-step ahead of the latest antivirus updates.

To truly stay safe while surfing the Internet you need to do your homework and be ready to give up convenience. There are numerous consumer tools designed to assess the goodness of the Web page you are about to click to, and tell you whether it’s safe. AVG, ScanSafe, McAfee and Enigma have consumer web scanning tools and services worth checking out.

And here’s a tip: WinPatrol offers very powerful protection. It’s a terrific free tool, popular with techies since it was created 10 years ago by Bill Pytlovany, one of the original designers of AOL and a longtime open-source practitioner. The premier version, called WinPatrol Plus, costs just $30 for a lifetime subscription, which includes all updates, and is designed for the average consumer. WinPatrol takes a snapshot of your Windows run registry, and from then on blocks and alerts you to any new executable program, such as a malicious backdoor, that tries to install itself on your hard drive.

By Byron Acohido

Tagged with: , ,

Google ex-employees launch search engine rival Cuil

Posted in Innovation, Technics by henrydewaag on February 7, 2009

A new search engine has been launched by some of Google’s former engineers, to rival their ex-employer’s market leading product. The engineers claim that Cuil can index, faster and more cheaply, a far larger portion of the web than Google can.

The new search engine says its service goes beyond prevailing search techniques that focus on web links and traffic patterns, instead analysing the context of each page and the concepts behind each user search request.

“Our significant breakthroughs in search technology have enabled us to index much more of the internet,
placing nearly the entire web at the fingertips of every user,” said Tom Costello, Cuil co-founder and chief executive.

According to Danny Sullivan, web search analyst and editor-in-chief of Search Engine Land, Cuil could exploit complaints that consumers may have with Google, such as the fact it tries to do too much, its results favour already popular sites, and that it leans heavily on certain authoritative sites, such as Wikipedia.

“The time may be right for a challenger,” Sullivan said. “Competing with Google is still a very daunting task, as Microsoft will tell you,” he added.

According to Anna Patterson, founder of Cuil and former architect of Google’s TeraGoogle index of web pages, Cuil has indexed a 120 billion web pages, three times more than what they say Google currently indexes. She also claims that the company has spent just £2.5 million developing the search engine.

Tagged with: , , ,